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For 38 years, TaylorMade has developed industry-leading iron technologies like the Speed Pocket, Face Slots, RIBCOR, and SpeedFoam while also enhancing the design and performance of forged players irons. Take a look back at some of the key breakthroughs that paved the path to the 2018 M irons and P700 Series irons.
– SINCE 1991 – The level of forgiveness found in the 2018 M irons didn't happen overnight. Over the years, TaylorMade has pushed the limit of high-MOI irons to new levels. With additional breakthroughs like Inverted Cone, Face Slots, and now RIBCOR, M irons benefit from decades worth of forgiveness technologies.
– SINCE 1996 – TaylorMade has spent years refining the technologies and design of distance irons. From thin, fast-face construction to progressive length and advanced manufacturing techniques, our irons have paved the way to maximized performance. More recently RIBCOR, Speed Pocket and max-COR designs have led to the increased distance AND forgiveness, as seen in the 2018 M irons.
– SINCE 1997 – Tracing back to the Ti-Bubble irons, improving the placement of the CG (center of gravity) has become the centerfold of creating distance irons. low-CG helps produce higher launch and more distance, helping golfers achieve their desired shot more often. Several additional low-CG irons have steadily evolved into what has become the 2018 M irons.
Building upon decades of relentless irons innovation, the 2018 M irons family delivers a combination of distance, accuracy, and forgiveness like never before with RIBCOR technology. Uniting this new performance breakthrough with proven technologies like Speed Pocket and Face Slots, M3™ and M4™ irons have been engineered to produce straight distance, giving all golfers the tools to hit their target with precision.
– SINCE 1980 – Detailed player feedback has always been vitally important in creating the game's most advanced players irons. For the past 38 years, TaylorMade has gathered feedback from Tour athletes to create irons that meet the demand of the world's best ball strikers.
– SINCE 1985 – Clean, simple, and elegant design plays an important role when it comes to forged iron performance. Whether it's the top line, offset, or shaping, every nuance matters. Paying meticulous attention to every detail, we artfully craft clubs that appeal to the eye of the discerning golfer.
– SINCE 1999 – Over the years, TaylorMade has developed advanced forging processes and multi-material construction to create players irons unlike anything else in the industry. Starting with premium materials, each players iron has gone through innovative construction methods to achieve exceptional feel and performance.
P790 irons utilize an advanced forging process and revolutionary SpeedFoam technology to produce a pure and simple design that packs a powerful—and forgiving—punch. A true "players distance iron," P790 offers soft feel, workability, and length like never before seen in a forged iron.
RIBCOR | Compact Shape
RIBCOR | Forgiveness
Forged Distance