TaylorMade Golf Company Unveils M2 Irons
Designed to Take Golfers Further and Higher, with Emphasis on Distance, Peak Trajectory, Sound & Feel
Basingstoke, HANTS. (25 January, 2016) – TaylorMade Golf, the industry leader in iron innovation, announced the M2 irons today, the embodiment of the company’s pursuit to equip golfers with both maximum distance and playability in a game improvement iron. Designed for golfers who would benefit from an iron that prioritises both distance and trajectory, while also delivering great forgiveness and feel, the M2 iron is designed for complete performance. By pushing the boundaries of innovation, the engineers behind M2 created a dominant blend of distance, peak trajectory, look, sound and feel that will give many golfers performance they didn’t know they were missing.
Taking Distance to New Heights
In creating the M2 irons, engineers employed many innovative features, including a new, proprietary fluted hosel, 360° undercut, Inverted Cone Technology (ICT), a new 3D badge and the company’s patented Speed Pocket technology.
A significant amount of mass is trapped in the hosel of all irons. To position the centre of gravity low in the M2 iron, TaylorMade’s engineers utilised a new fluted hosel design to remove discretionary mass from the hosel, redistributing it lower and further back in the clubhead. The M2 iron also features an advanced topline construction – a 360° undercut that functions to increase the unsupported face area whilst saving weight to lower the CG, creating a canvas that lends itself to a unique combination of high ball speed, optimised launch angle and spin rate which yields exceptional distance and high peak trajectory. This technology has resulted in an iron that outdistances the competition, as M2 is longer than Callaway’s XR iron by 5 yards while maintaining a higher peak trajectory.*
While the fluted hosel and 360° undercut are the pathways to distance, speed and higher ball flight are achieved through the incorporation of a newly designed Speed Pocket and a thin face with Inverted Cone Technology. First found in the RocketBladez irons in 2012, the Speed Pocket is one of TaylorMade’s most revolutionary technologies, engineered to increase launch angle and ball speed while providing added forgiveness for shots struck low on the face.
M2 irons employ a 3D badge to manage sound and feel – a considerable challenge in an iron that produces this much ball speed – which features multi-material V-shaped struts to improve sound qualities and dampen unwanted vibrations. To accomplish this, the badge was designed to be extremely stiff without inhibiting ball speed, a balancing act that TaylorMade engineers were able to execute flawlessly.
Together, these product innovations work to push the limits of distance performance in an iron to successfully deliver golfers tremendous distance and high peak trajectory in a product that has the potential to change the landscape of distance irons as we know it.
Pricing and Availability
Available at retail on February 19, M2 irons (£599 / €859 / 7,499SEK / 7,499NOK / 5,999DKK / 999CHF steel; £699 / €999 / 8,999SEK / 8,999NOK / 6,999DKK / 1,149CHF graphite – prices for a 7 iron set) will be offered in 4-iron through PW with AW, SW & LW also available. Players will have a choice of REAX 88 High Launch steel shafts (S, R) or M2 REAX graphite shafts (45/L, 55/M, 65/R or 75/S) in addition to numerous additional custom shaft options.
“The materials and technologies that went into the M2 iron allowed us to combine metalwood-like launch conditions with exceptional shot height and excellent control and feel. In M2, we’ve achieved maximum distance and peak trajectory metrics to an extent that even shocked those of us who designed and engineered it. Tomo Bystedt, Director of Iron Product Creation
In addition to M2, TaylorMade also announced the M2 Tour iron, a distance iron designed with a more compact shape geared for players looking for distance with added workability. Featuring many of the same technologies as the M2 iron, M2 Tour toes the line between a distance iron and a players iron, and does so with performance and design that will appeal to a variety of player types seeking distance benefits. With M2 Tour, distance was certainly a priority, but not the only one. Size, shape, offset, topline thickness, sole width, sound, and feel were all scrutinised, ensuring an ideal blend of distance and playability in a more compact package. The M2 Tour is sure to become a favourite of many golfers that have wanted to enjoy the performance of a game-improvement distance iron but with the look and workability of a players iron.
Pricing and Availability
Available at retail on March 15, the M2 Tour irons (£699 / €999/ 8,999SEK / 8,999 NOK / 6,999DKK / 1,149CHF steel – 7 iron set) will be offered in 3-iron through PW with AW and SW also available. The stock shaft is the True Temper XP95 steel shaft in addition to numerous additional custom shaft options.