HAT TRICK SCORED AS TAYLORMADE GOLF CLAIMS FULL MARKS IN GOLF DIGEST HOTLIST 2016 DRIVER CATEGORY
THE ONLY BRAND TO RECEIVE 20 OUT OF 20 STARS IN THE DRIVER CATEGORY FOR THREE CONSECUTIVE YEARS
BASINGSTOKE, HAMPSHIRE (10 February, 2016) – TaylorMade Golf Company, renowned for innovations in performance-enhancing golf equipment, today announced it was the recipient of nine gold medals in the 2016 Golf Digest “Hotlist” equipment issue and the only brand to receive 20 out of 20 stars in the Driver category with M1.
TaylorMade Golf’s M1, the No. 1 played Driver on the PGA & European Tour, received 5-stars in every ranking category: Performance, Innovation, Look/Sound/Feel and Demand. This marks the third consecutive year that TaylorMade Golf has earned the maximum score with 20 out of 20 for a driver model in Golf Digest’s Hotlist – a crowning achievement. As the world’s first UnMetalwood, it has set golf’s gold standard, and has helped to ensure that the brand maintains its dominant position as the #1 Driver on Tour.
M2, which completes TaylorMade’s ‘M’ family, is also off to a remarkable start since its launch in January 2016, with the M2 Driver, Fairway and Irons all achieving Gold awards.
“The M2 line utilises our new advanced multi-material construction to break yet another performance barrier, delivering once again the hot trajectory that TaylorMade is known for while at the same time providing game-changing forgiveness. With the entire M2 line of product, we’re delivering golfers what they want and need; distance, trajectory and forgiveness” Brian Bazzel, TaylorMade’s Senior Director of Product Creation.
In total, TaylorMade Golf received 12 medals in the 2016 Golf Digest Hotlist:
M1 Fairway wood
M2 Fairway wood
PSi Tour Irons
Tour Preferred EF Wedge
OS/OS CB Blade Putter
OS/OS CG Mallet Putter
*Based on Sports Marketing Surveys Inc.& Darrell Survey Co.
#1 Driver in Golf claim based on combined 2015 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc