TAYLORMADE GOLF COMPANY INTRODUCES PHENOM JUNIOR CLUBS 

Continuing its Support of Junior Golf Initiatives

BASINGSTOKE, Hants. (9 May, 2016) – TaylorMade Golf, makers of the No. 1 Driver in Golf, today introduced Phenom, a set of clubs designed and engineered to support junior golfers, to encourage proper swing fundamentals through optimised lengths, weights and lofts, allowing for consistent distance gapping throughout the set for shots from tee to green. For each club in the set, the shafts have been both flex and weight-optimised and made to appropriate lengths, while the grips have been developed to meet the needs of smaller hands, allowing for feel throughout the swing. 

Driver & Fairway

From the makers of the #1 Driver in Golf, the Phenom driver is a 400cc titanium driver made to the same exacting standards of performance and design for which TaylorMade drivers are known. Designed at the USGA limit of COR, the Phenom driver delivers remarkable distance, forgiveness and easy launch technology in a visually appealing design - three key performance attributes rarely found in junior sets. 

The Phenom fairway wood features a stainless steel head with a low profile, low-CG design, providing technology that will help junior golfers get the ball airborne off the tee or from the fairway. A larger head size adds forgiveness and promotes confidence at address. 

Rescue & Irons

Similar to the fairway wood, the Phenom Rescue club features a stainless steel head design in the first Rescue that junior golfers will be excited to hit. Designed to be easy to launch with long distance, the versatile Rescue will also help bridge the critical gap between a players’ fairway wood and irons. 

Perimeter weighted heads highlight the Phenom irons and wedge. Forgiving performance with generous offset assist in squaring the face at impact, enabling high and straight shots with greater accuracy. The multi-functional sole design aids in easy playability from a variety of lies and turf conditions. 

Putter & Bag

The Phenom putter is a face-balanced, centre-shafted mallet that has been designed for easy alignment and a soft, solid feel at impact. Heel-toe weighting delivers forgiveness on mis-hits, while the grip has been specially designed to promote optimum stability. Rounding out the set, the ultra-lightweight stand bag features dual ergonomic straps, premium materials and ample storage.

Availability and Pricing

Available on 1st June 2016, Phenom is available in two set configurations, each created for a specific size and age range of player. Both sets include graphite shafts that have been flexed specifically for junior swing speeds. 

K40 comes in a 6-piece set for golfers ages 5-8 (18” - 22” fingertips to floor) that includes a 400cc Titanium driver, Rescue, 7-iron, SW, putter and bag at an RRP of £249 / 329€ / 2.499DKK / 3.199SEK / 3.099NOK / 369CHF.

K50 comes in an 8-piece set for golfers ranging from 9-12 years old (23” - 30” fingertips to floor) that includes a 400cc Titanium driver, fairway wood, Rescue, 7-iron, 9-iron, SW, putter and bag at an RRP of £299/ 399€ / 3.199DKK / 3.999SEK / 3.899NOK / 439CHF .

“Phenom sets are precision-engineered to provide the optimal lengths, weights, lofts and shaft flexes to promote proper swing mechanics for young golfers. Each Phenom set includes every club necessary to develop distance gapping while executing all types of shots from tee to green so juniors not only develop their skills but also their passion for the game.” Tomo Bystedt, Sr. Director of Product Creation, TaylorMade Golf. 

*#1 Driver in Golf claim based on combined 2015 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.